Soap Box: So It WAS Really About Oil

MSNBC's Rachel Maddow recently hosted a documentary identifying the primary reason why the United States went to war against Iraq

Those who cannot remember history are condemned to repeat it. -- George Santayana

In our 21st century information-saturated society, it has become much harder for people to keep track of the things happening in their personal lives or the world in general. A 2009 book about building excellent healthcare teams cites research that puts the average adult's maximum attention span at about 20 minutes and can be as short as eight seconds if continuous attention is required. The W.W. Grainger Company is currently airing a radio spot that highlights the marketing concept of effective frequency--the number of times a person needs to hear a message before purchasing but before they start to tune it out. That advertisement, as well as the online BusinessDictionary.com puts that number at three and that is, coincidentally, the number of times MSNBC host Rachel Maddow has tried to bring the true story of America's 2003 invasion of Iraq into the nation's collective consciousness after the recent airing of her cable documentary, Why We Did It.

Soap Box: MSNBC, We Need to Take a Break

Dear MSNBC,

I'm not quite sure just how to put this but...I think we need to take a break.  Over the years, you have been my primary source for news and opinion but I believe we may have recently violated some boundaries and that needs to be addressed.

If you look back at my blog posts and Twitter feed, you will see that I have referenced you, your programs and your personalities on a very frequent basis.  I have framed much of my own perspective concerning this country's political landscape based upon the guests you put on the air and the positions that the channels has espoused since the days that Keith Olbermann anchored your evening block of shows.  Although I followed him over to Current TV for his short-lived stint, I still considered you my "go to" channel on breaking news and political information (your former slogan "The Place for Politics" was a perfect fit for my level of consumption).

SNL: MSNBC Debate Fallout

This past weekend, Saturday Night Live caught my attention (in regards to this blog) with a scathing skit that portrayed several of the NBC's own news channel's on-air personalities in a prolonged  "funk" over President Barack Obama's lackluster performance during a debate with former Massachusetts governor Mitt Romney last Wednesday.  Here's the clip from the highly politicized show (courtesy of Hulu):

Is Twitter Just a One-Way Street?

Twitter...'tweeting'...the 'Twitter-verse'...if you are currently involved in any kind of media-related activity, you cannot shun this micro-blogging phenomenon that has attracted over 500 million users and produces over 340 million updates daily.  Started in 2006, the allure of this service is in its brevity--all 'tweets' must be 140 characters or less.  While the user can attach photos or embed hyperlinks to provide some subject context, that self-imposed limit supposedly allows for more spontaneous submissions and simulates a public 'chat' among a group of individuals who 'follow' each other's postings.

I joined Twitter a little over a year ago and have 'tweeted' 149 150 times (my 150th 151st will be announcing this blog posting).  Along the way, I have acquired 24 'followers' whom I became acquainted with during my pursuit of my lifelong dream either directly, through others already subscribed to my feed, or complete strangers who were merely attracted by my content.  I follow 78 other 'Twitizens' who hail from the world of journalism, the media, my UMass classes, or were the subjects/settings for my published pieces.

I will honestly admit that I do not keep as current with this account as I do with my personal Facebook page but I do receive notifications when I get a new 'follower' or when I am mentioned in someone else's 'tweet'.  When such an email hits my in-box, I log in to check on that activity (and some very interesting people have tried to befriend me which resulted in 'spam' notifications to the service).  This is a rather mundane process for someone who only interacts with two dozen others on an irregular basis so I cannot imagine how someone with 10,000 times more 'followers' handles the deluge of daily comments, 'retweets', and direct messages that might be generated.  And this dilemma is what has me posting today.