It’s Simply Human Nature
Social networking success links back to humanity’s most basic need
People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time.
- Mark Zuckerberg
It appears that the co-creator of Facebook, the world’s most popular social networking website, may have tapped into a primal necessity that still influences modern man.
In an age where many people have less discretionary time to maintain their numerous life relationships, the Internet now provides a medium to facilitate an online 24/7 presence to those we want to remain in contact with and to connect to others with similar interests or backgrounds.