MSNBC's Rachel Maddow recently hosted a documentary identifying the primary reason why the United States went to war against Iraq
Those who cannot remember history are condemned to repeat it. -- George Santayana
In our 21st century information-saturated society, it has become much harder for people to keep track of the things happening in their personal lives or the world in general. A 2009 book about building excellent healthcare teams cites research that puts the average adult's maximum attention span at about 20 minutes and can be as short as eight seconds if continuous attention is required. The W.W. Grainger Company is currently airing a radio spot that highlights the marketing concept of effective frequency--the number of times a person needs to hear a message before purchasing but before they start to tune it out. That advertisement, as well as the online BusinessDictionary.com puts that number at three and that is, coincidentally, the number of times MSNBC host Rachel Maddow has tried to bring the true story of America's 2003 invasion of Iraq into the nation's collective consciousness after the recent airing of her cable documentary, Why We Did It.
